Client Background
A startup apparel brand in the US focusing on basic retail items like T-shirts and hats. They had no prior experience with eyewear and a limited budget for their first trial run.
Needs & Challenges
- High Entry Barriers: Traditional custom molding was too expensive for their testing phase.
- MOQ Limitations: Most factories rejected their small order quantities or offered very limited styles (e.g., only black frames).
- Supply Chain Instability: Previous attempts with other suppliers resulted in uncertain delivery dates.
Julong Solution
- “Small B” Program: We identified their need for “Low Budget, Small Batch, Brand Customization.”
- Ready-to-Customize Inventory: We offered a selection of 10 popular sports frames and 50+ color options from our ready stock.
- Rapid Customization: We enabled logo customization on these stock items with a low MOQ of just 20 sets and a 5-7 day turnaround time.
Project Results
- The client received their branded goods within 7 days.
- The low-risk trial was successful, leading to a repeat order within two weeks and establishing a consistent restocking cycle.
